Challenge
A multi-location franchise network had no reliable way to confirm that leads from dozens of regional websites were actually reaching the sales team. The network routes leads to two separate CRM platforms, and when something broke, nobody knew until someone noticed the leads had stopped coming in.
Manual tracking across individual sites was time-consuming and error-prone, with failures sometimes going unnoticed for days – meaning lost leads and lost revenue.
Solution
84EM built a monitoring system that watches lead delivery across the main website and all regional sites. Each morning, an automated report compiles submission counts for both CRM platforms along with any failures encountered during delivery.
The system runs in the background, tracking successful lead deliveries across every location and flagging problems the moment they occur. Headquarters receives a single consolidated report instead of having to check each site individually.
Key Capabilities
- Automated daily reporting that compiles lead submission counts and delivery failures across all regional sites into a single consolidated report delivered each morning.
- Network-wide visibility that covers every regional website from a single monitoring point, giving headquarters a complete picture of lead flow across the franchise.
- Failure alerts that surface lead delivery problems within 24 hours, catching issues that would otherwise go unnoticed until someone realized leads had stopped arriving.
Results
Lead delivery failures that previously went unnoticed for days are now identified within 24 hours. The daily report surfaces problems across all regional sites, allowing the team to respond before lost leads accumulate into lost revenue.
The automated monitoring eliminated the manual process of checking individual regional sites one by one. Staff who previously had to log into each site to verify that leads were reaching the sales team now review a single consolidated report each morning.
The franchise network gained daily visibility into lead flow across all locations. With hundreds of leads per day flowing through the network, the monitoring report provides confidence that every submission is reaching the right place – and immediate notice when it is not.
