Challenge
A wellness company needed a compliant way to collect subscriber consent for text-message and push notification communications while managing thousands of subscriber interactions.
The existing manual process for obtaining consent was time-consuming and prone to compliance risks. Missed steps or inconsistent documentation could expose the company to regulatory issues, and the team had no reliable audit trail of subscriber consent history.
Solution
84EM built a system that automates the entire consent workflow from first contact through opt-out. Subscribers text a keyword to begin, and the system handles confirmation, compliance tracking, and notification setup automatically.
A single opt-in process enables both text-message and push notification communications, with full logging of every subscriber interaction for regulatory compliance.
Key Capabilities
- Automated consent workflow that handles the complete opt-in process from initial text message through confirmation, including customizable response messages for each step.
- Single opt-in for all channels connecting text-message communication with push notification delivery, so one consent process enables notifications across all mobile channels.
- Complete compliance logging that tracks every subscriber interaction and consent status for regulatory auditing.
- Automated opt-out handling that immediately removes subscribers from all notification channels when they text STOP, ensuring compliance without manual intervention.
Results
The automated system replaced a manual subscriber management process that had been both time-consuming and risky from a compliance standpoint. Consent collection, subscriber setup, and opt-out processing now happen automatically within seconds of each interaction.
Compliance risk was significantly reduced because the system enforces the consent workflow consistently for every subscriber. The manual process had been vulnerable to missed steps and inconsistent documentation – the automated system eliminates both.
The comprehensive logging gave the team complete visibility into subscriber activity and consent history. For regulatory audits, the team can now produce a full record of every subscriber interaction rather than relying on incomplete manual records.
Subscriber onboarding dropped from multiple manual steps to a single text message. Subscribers who previously needed to be set up across multiple systems are now automatically enrolled for all notification channels as part of the opt-in flow.
