Challenge
A financial services website used dozens of application links across many pages, each pointing to an external loan application system. When URLs needed to change, editors had to manually search every page to find and update hardcoded links, creating a maintenance burden and a risk of broken links.
Broken or outdated application links meant lost conversions. Every missed update was a potential customer who clicked through and landed on the wrong page.
Solution
84EM built a centralized link management system that integrates directly with the site’s page builder. Editors now manage all application URLs from a single admin interface and select them from a dropdown when building pages.
When a URL changes, updating it in one place automatically updates every button and link across the entire site.
Key Capabilities
- Single-source URL management. All application links are maintained in one admin interface, and changes propagate automatically to every page that references them.
- Page builder integration. Editors select links from a dropdown in any URL field, replacing the error-prone process of copying and pasting complex URLs by hand.
- Automatic URL construction. Formatting details are handled behind the scenes, so editors work with readable link names instead of raw URLs.
Results
Link updates that previously took hours of searching through pages now take seconds. When a loan application URL changes, the marketing team updates it in one place and every reference across the site updates automatically.
New product landing pages are built faster because editors select links from a dropdown rather than hunting down the correct URL. This eliminated a common source of launch delays where pages went live with incorrect or outdated application links.
The risk of broken or misdirected application links – which directly affected conversion rates – was eliminated through centralized management. Every link on the site now points to the correct destination by design, not by manual verification.
