Challenge
A luxury automotive dealership network relied on a complex hybrid system combining a legacy events platform with WordPress for dealer management and communications. The system required significant modernization to support marketing planning, photo management, and enhanced dealer collaboration tools across a nationwide network.
Solution
84EM rebuilt the system into a unified WordPress portal with modern capabilities. Dealers gained interactive calendar views for event planning, quarterly marketing planning tools with cost tracking, and comprehensive reporting.
A centralized photo management system replaced the fragmented process of collecting and distributing event photos. Hundreds of images per event upload in a single batch with automatic optimization and cloud storage. A built-in bulletin board enabled network-wide communications with role-based permissions and automated email notifications.
Key Capabilities
- Interactive marketing calendar with filtering by region, dealer, event type, and vehicle target, giving regional managers a consolidated view of dealer activities and quarterly planning tools with cost tracking.
- Cloud-based photo management handling hundreds of images per event with automatic optimization, batch uploads, and background export packaging for delivery to stakeholders.
- Dealer communication bulletin board with organization-specific filtering, broadcast messaging, comment threading, read tracking, and role-based access ensuring critical messages reach their audience.
- Comprehensive reporting with customizable spreadsheet exports featuring quarterly breakdowns, cost calculations, and automated email delivery with expiration-controlled download links.
Results
The rebuilt system gave dealers interactive planning tools that replaced static, manual processes for event coordination. Regional managers can now filter views by multiple criteria and export comprehensive reports with attached event photos – a workflow that previously required assembling data from multiple sources.
Photo management went from a manual, fragmented process to a centralized system handling hundreds of images per event with automatic optimization and cloud storage. Events that previously required manual photo collection and resizing now process through a single batch upload.
The bulletin board became the primary channel for dealer announcements across the nationwide network. Read tracking ensures critical messages reach their audience, replacing the previous reliance on email threads where delivery and acknowledgment were difficult to verify.
The cost calculation and quarterly reporting tools gave management accurate visibility into marketing spend by region, dealer, and event type. Actual-vs-estimated tracking replaced the manual spreadsheet reconciliation that had previously consumed significant administrative time.
