Challenge
A luxury automotive dealership network relied on a complex hybrid system combining a legacy events platform with WordPress for dealer management and communications. Marketing planning, photo distribution, and dealer announcements all operated through separate tools with no unified view across the network.
Regional managers had no visibility into what other locations were doing. Event photos were collected and distributed manually – a process that didn’t scale as event volume grew. Dealer announcements went out over email threads with no way to confirm who had seen what.
Solution
84EM rebuilt the system into a unified WordPress portal with modern capabilities. Dealers gained interactive calendar views for event planning, quarterly marketing planning tools with cost tracking, and comprehensive reporting.
A centralized photo management system replaced the fragmented process of collecting and distributing event photos. Hundreds of images per event upload in a single batch with automatic optimization and cloud storage. A built-in bulletin board enabled network-wide communications with role-based permissions and automated email notifications.
Key Capabilities
- Interactive marketing calendar. Regional managers can filter dealer activities by region, dealer, event type, and vehicle target, with quarterly planning tools and cost tracking built in.
- Cloud-based photo management. Hundreds of images per event are handled through batch uploads with automatic optimization and background export packaging for delivery to stakeholders.
- Dealer communication bulletin board. Organization-specific filtering, broadcast messaging, comment threading, read tracking, and role-based access ensure critical messages reach their audience.
- Comprehensive reporting. Customizable spreadsheet exports cover quarterly breakdowns and cost calculations, with automated email delivery and expiration-controlled download links.
Results
The rebuilt system gave dealers interactive planning tools that replaced static, manual processes for event coordination. Regional managers can now filter views by multiple criteria and export comprehensive reports with attached event photos – a workflow that previously required assembling data from multiple sources.
Photo management went from a manual, fragmented process to a centralized system handling hundreds of images per event with automatic optimization and cloud storage. Events that previously required manual photo collection and resizing now process through a single batch upload.
The bulletin board became the primary channel for dealer announcements across the nationwide network. Read tracking ensures critical messages reach their audience, replacing the previous reliance on email threads where delivery and acknowledgment were difficult to verify.
The cost calculation and quarterly reporting tools gave management accurate visibility into marketing spend by region, dealer, and event type. Actual-vs-estimated tracking replaced the manual spreadsheet reconciliation that had previously consumed significant administrative time.
