Challenge
A wellness company needed a way for subscription customers to add products to their next delivery only, without committing to a recurring purchase. The existing subscription system only allowed adding products as permanent recurring items, with no option for a one-time trial.
Customers who wanted to try a new product had to either add it permanently and remember to remove it later, or skip the subscription entirely and place a separate order. Both paths created friction that discouraged product discovery.
Solution
84EM built a feature that lets subscription customers add products to their next delivery as one-time purchases. The added items ship with the next order and then automatically remove themselves – no action needed from the customer or the support team.
The system distinguishes between recurring subscription items and next-shipment-only additions, giving customers flexibility while keeping their ongoing subscription intact.
Key Capabilities
- Next-shipment-only product additions that let customers add items to their upcoming delivery without altering their ongoing subscription, with automatic removal after the shipment processes.
- Accurate revenue separation between recurring subscription revenue and one-time addition revenue, ensuring business analytics correctly reflect each revenue stream.
- Subscription integrity protection that prevents customers from accidentally removing all recurring items, ensuring subscriptions always maintain at least one recurring product.
- Targeted promotions through custom coupon support that allows marketing campaigns specifically for next-shipment additions.
Results
Customers gained the ability to try new products through their existing subscription without the commitment of adding them permanently. This lowered the barrier to product discovery – customers who would have hesitated to add a recurring item were willing to try a single addition with their next delivery.
The automatic removal system eliminated a manual housekeeping burden that would have otherwise fallen on either the customer or the support team. One-time items are cleaned up after shipment without anyone needing to remember to remove them.
Recurring revenue reporting remained accurate because the system tracks one-time additions separately. Without this separation, the finance team would have seen inflated subscription revenue numbers that dropped each renewal cycle as customers manually removed trial products.
The feature also created a new promotional channel. Marketing could offer targeted discounts on next-shipment additions, encouraging customers to expand their product experience without the friction of committing to a recurring item.
