Challenge
A performing arts organization needed to integrate its ticketing platform seamlessly into its WordPress website. The existing solution required visitors to navigate away from the main site to purchase tickets or make donations, creating a disjointed user experience that affected conversion rates.
Solution
84EM built a custom integration that embeds ticketing and donation functionality directly within the WordPress site. Visitors can browse events, select seats, and complete purchases all within the organization’s branded environment, without ever being redirected to an external platform.
Key Capabilities
- Embedded ticketing workflow that keeps the entire purchase process – event browsing, seat selection, and checkout – within the organization’s branded website rather than redirecting to an external platform.
- Dual donation interface supporting both one-time and recurring monthly contributions with configurable amounts, maintaining consistent branding throughout the giving experience.
- Administrative controls for managing donation amounts, membership tiers, and platform configuration directly from the WordPress dashboard.
- Real-time event data displayed in the WordPress admin dashboard, giving staff current event information without logging into a separate platform.
Results
The integration eliminated the disjointed experience of redirecting visitors to an external platform for ticket purchases. The entire purchase flow now happens within the organization’s branded environment, removing the friction point that had been affecting conversion rates.
Donation and membership management moved from a separate platform workflow to the organization’s own website. Supporters can make one-time or recurring contributions without leaving the site, reducing the drop-off that occurred when donors were redirected to external giving pages.
Administrative staff gained centralized control over donation configuration and real-time event data directly in WordPress. Tasks that previously required logging into the ticketing platform separately – checking event status, adjusting donation amounts, managing membership tiers – now happen in the same interface where the team manages website content.
