Challenge
An accounting, tax, and consulting firm serves medical and dental practice owners, from solo practitioners to multi-location groups. Its website is where those owners land before booking a consultation. The creative team had a finished design and approved copy, and needed the site built.
The existing site was an off-the-shelf theme driven by Elementor. All of its pages lived inside the builder, so building the new design would have meant recreating each one, panel by panel, in the same tool, on a site whose homepage scored 82 out of 100 for mobile performance.
The firm’s team also needed to edit pages themselves after launch, without a developer in the loop for routine copy changes. Building the redesign on the same foundation would have locked the new look into the builder’s licensing and overhead for years.
Solution
84EM built a custom WordPress block theme from scratch and retired the page builder. The theme runs on standard WordPress with none of the builder’s excess code, licensing, or lock-in, so pages load faster and there is less to maintain.
Each page was rebuilt section by section against the new design at desktop and mobile widths. When the design requirements changed partway through the build, the theme was updated to match.
Every section of the site is a WordPress block, so the firm’s team edits headings, copy, images, and calls to action directly on the page. Only two purpose-built blocks were needed: a slider for the firm’s three service pillars, and the embed for its existing consultation form.
Key Capabilities
- No page builder. The design lives in the theme, so there is no builder license to renew and no proprietary vendor lock-in.
- Editable on the page. Copy, images, headings, and buttons are standard blocks the firm’s team changes directly, with the layout holding no matter who makes the edit.
- One place to change the brand. Colors, type, and spacing are set once, so a future palette or typeface change is a single edit.
- Built to accessibility standards. All color pairings in the design pass contrast requirements, and menus, buttons, and controls can all be reached and operated from the keyboard.
Results
Mobile performance went from 82 to 100, which also scores 100 on desktop.
Brief to launch took less than 2 weeks, including a mid-build design revision and client feedback rounds on staging.
Editing stays with the firm’s team, now in the standard WordPress editor instead of the builder.
