Challenge
An online bank needed a website that could deliver personalized experiences to different audiences – retail customers, institutional partners, and advisors – while maintaining fast load times across desktop and mobile devices.
The existing site locked the editorial team out of routine updates. Creating new page layouts, targeting content to specific audiences, or adjusting site structure all required developer involvement, slowing down marketing efforts and increasing costs.
Solution
84EM rebuilt the website on WordPress with a design tailored to financial services content. The editorial team gained full control over page layouts, audience-targeted content, and site structure – without needing a developer for routine updates.
Real-time notifications now alert staff the moment a visitor submits a form or content changes are published, replacing the need to manually check the site. Operational tools streamlined routine maintenance tasks that had previously required work across multiple dashboards.
Key Capabilities
- Audience-targeted content that lets editors surface relevant testimonials, case studies, and messaging for specific customer segments without developer assistance.
- Mobile-optimized design with layouts built for financial services content that adapt seamlessly across desktop, tablet, and mobile devices.
- Real-time team notifications that alert staff immediately when forms are submitted or content is updated, replacing the need to manually monitor the website.
- Streamlined site maintenance that consolidates routine operational tasks into a single interface, reducing the overhead of managing performance, search optimization, and administrative updates.
Results
The editorial team gained the ability to create and update page layouts independently. Content changes that previously required a developer request and a turnaround wait now happen the same day, directly in the hands of the marketing team.
Audience targeting replaced the one-size-fits-all approach. Editors can now surface different testimonials, messaging, and calls to action depending on whether a visitor is a retail customer, institutional partner, or advisor – without touching code.
Real-time notifications eliminated the monitoring gap between website activity and team awareness. Form submissions and content updates that previously sat unnoticed until someone checked the dashboard now reach staff immediately.
Routine site maintenance that had been spread across multiple dashboards consolidated into a single interface. Tasks that previously required coordinating across tools now take a fraction of the time, keeping the site fast and search-optimized without consuming technical resources.
