Challenge
A financial services company had an existing WordPress theme that needed enhancements to better showcase their expertise and improve content management workflows. The site required updates to team member displays, refinements to the careers section, and improvements to overall site usability.
Solution
84EM enhanced the existing WordPress theme with targeted improvements to functionality and user experience. Key updates included refining the careers page team display, optimizing logo placement and linking across the site, and addressing layout inconsistencies – all while maintaining the site’s existing architecture and content management structure.
Key Capabilities
- Improved team member presentation with better visual hierarchy, spacing, and responsive behavior across the careers and about sections.
- Site-wide brand consistency through updated logo placement, spacing, and linking behavior across all page templates.
- Layout consistency fixes addressing visual inconsistencies across multiple templates while preserving the existing content management workflow.
Results
The enhancements improved the site’s visual consistency and user experience without disrupting existing functionality or requiring content migration. The careers page now presents team members more effectively, creating a stronger impression for potential candidates visiting the site.
Logo updates across the site strengthened brand presence and improved navigation clarity. These were small changes with outsized impact – the logo is one of the most frequently seen elements on every page.
The targeted approach demonstrated how strategic refinements to an existing theme can deliver meaningful improvements without the risk and expense of a full redesign. By working within the established architecture, 84EM delivered visible improvements while preserving the client’s existing investment in their site.
