Challenge
A financial services company had an existing WordPress theme that needed enhancements to better showcase their expertise and improve content management workflows. The site required updates to team member displays, refinements to the careers section, and improvements to overall site usability.
Solution
84EM enhanced the existing WordPress theme with targeted improvements to functionality and user experience. Key updates included refining the careers page team display, optimizing logo placement and linking across the site, and addressing layout inconsistencies – all while maintaining the site’s existing architecture and content management structure.
Key Capabilities
- Improved team member presentation. Visual hierarchy, spacing, and responsive behavior were refined across the careers and about sections.
- Site-wide brand consistency. Logo placement, spacing, and linking behavior were updated consistently across all page templates.
- Layout consistency fixes. Visual inconsistencies across multiple templates were resolved while preserving the existing content management workflow.
Results
The enhancements improved the site’s visual consistency and user experience without disrupting existing functionality or requiring content migration. The careers page now presents team members more effectively, creating a stronger impression for potential candidates visiting the site.
Logo updates across the site strengthened brand presence and improved navigation clarity. These were small changes with outsized impact – the logo is one of the most frequently seen elements on every page.
No content migration was required and the existing site structure remained intact. The team continued managing content through the same familiar workflows throughout the engagement, with no interruption to day-to-day operations.
