E-Commerce Development and Automation

Online stores break in the places customers notice: orders that don't sync, subscriptions that miscount, fulfillment that waits on someone to retype data. 84EM builds and repairs the systems behind WooCommerce and subscription businesses.

Orders that move on their own

Order, tracking, and fulfillment data flowing between the store and the systems that ship it.

Subscriptions that reconcile

Recurring billing, renewals, and reporting that produce numbers matching the platform they came from.

One accountable owner

The same senior engineer from scope to ship. No middle layer relaying messages.

Storefront and checkout work

Custom checkout behavior, product logic, and the integrations a growing catalog needs.

The work is rarely the storefront

Most e-commerce problems aren’t design problems. The store looks fine. What breaks is everything behind it: an order that reaches the warehouse a day late, a subscription report that disagrees with the payment processor, a customer record that never made it to the email platform.

84EM has built order and fulfillment transfers, subscription analytics, review collection, loyalty and rewards programs, affiliate commission systems, and ad attribution across the full customer journey. Most of it for WooCommerce and subscription businesses where the manual step was costing real hours every week.

Where stores usually lose time

The pattern repeats across clients. Someone exports a file, reformats it, and uploads it somewhere else. It works until volume grows or the person doing it takes a week off. Then the errors start showing up in customer-facing places.

Automating that path is usually cheaper than the workaround it replaces, and it removes a class of mistakes rather than catching them later.

What 84EM Builds for Online Stores

Order and fulfillment automation

Order data moving from the store to inventory, shipping, and fulfillment systems without anyone retyping it. See e-commerce platforms for how this is usually structured.

Subscription operations

Recurring billing behavior, one-time additions to subscriptions, renewal handling, and reporting that reconciles against the payment platform.

Customer data and marketing integrations

Customer records, consent, and purchase history synchronized to email and marketing platforms so segmentation reflects what actually happened.

Affiliate and commission systems

Commission calculation, affiliate dashboards, and reporting for programs that outgrew what the plugin does by itself.

Attribution and reporting

Ad attribution across the customer journey, and reporting that answers where revenue came from instead of estimating it.

Proof of Work

Branded Partner Communications for a Multi-Domain Learning Platform

E-Commerce Education

A LearnDash platform operating across dozens of partner domains needed every email to reflect the correct partner's brand. Automated white-labeling replaced the need for separate templates per partner and ensured consistent branding across the entire learner journey.

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Instant Order Updates for a Subscription Commerce Fulfillment Team

E-Commerce Data & Integrations

A fulfillment team needed immediate access to updated order data instead of waiting for scheduled sync cycles. An on-demand refresh tool reduced urgent order response time from hours to seconds.

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Automated Subscription Reporting for a Commerce Business

E-Commerce

A CBD e-commerce business lacked visibility into subscription customer behavior, conversion rates, and revenue segmentation. Automated reporting replaced manual spreadsheet work and revealed patterns that had previously been invisible.

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Automated Customer Data and Email Personalization for a Subscription Commerce Business

E-Commerce Marketing & CRM

A subscription CBD e-commerce business needed accurate customer data in their email marketing platform to deliver personalized campaigns. Automated synchronization replaced manual data entry and gave the marketing team real-time visibility into purchases, subscriptions, and quiz completions.

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Complete Ad Attribution Across the Customer Journey for a Wellness Brand

E-Commerce Marketing & CRM

A CBD and wellness e-commerce brand was losing visibility into which ads drove results because privacy tools blocked their tracking. A direct integration restored full attribution across seven stages of the customer journey, giving the marketing team accurate data to optimize their ad spend.

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Unified Ticketing and Donations for a Performing Arts Organization

E-Commerce Data & Integrations Nonprofit & Arts

A performing arts organization was losing ticket and donation conversions by sending visitors to Spektrix to complete purchases. Embedding the full Spektrix experience within their own website eliminated that friction and gave staff centralized control over events, donations, and memberships.

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Automated Consultation Onboarding for a Wellness Brand

E-Commerce Data & Integrations

A CBD and wellness brand needed consultation bookings and customer profiles connected so coaches would have complete health information before every call. Automated onboarding now creates customer accounts at booking, captures health details, and delivers complete profiles to coaches -- without any manual data entry.

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Automated Quiz Response Capture for a Wellness Brand

E-Commerce Data & Integrations

A CBD and wellness brand needed quiz responses connected to customer profiles for targeted marketing, but data was trapped in a separate quiz tool. Automated capture now links every response to the right customer -- even when prospects complete the assessment before creating an account.

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Unified Order Management and Course Access for an Online Education Business

E-Commerce Marketing & CRM Data & Integrations Education

An online education business sold LearnDash courses through three separate platforms with no centralized order tracking or automatic course access. A unified system now consolidates all sales into one dashboard, grants course access immediately upon purchase, and ensures consistent onboarding regardless of where the customer bought.

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Automated Subscriber Consent and Notification System for a Wellness Brand

E-Commerce Marketing & CRM

A CBD and wellness company needed a compliant way to collect subscriber consent and deliver push notifications at scale. An automated consent workflow replaced a manual process that was time-consuming and vulnerable to compliance gaps.

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Automated Review Collection for an E-Commerce Subscription Brand

E-Commerce Marketing & CRM

A CBD e-commerce business needed consistent customer reviews to build credibility and improve search visibility. Automated review invitations replaced the manual process and delivered a steady flow of feedback without staff involvement.

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Customer Loyalty and Rewards Program for a Wellness Brand

E-Commerce

A CBD and wellness brand with subscription products needed a loyalty program that rewarded more than just purchases. A custom rewards platform now awards points for consultations, assessments, and subscription renewals -- driving repeat purchases and improving subscriber retention.

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See all 20 case studies

Systems 84EM Has Built for This Work

E-Commerce Automation

E-commerce platform automation: order and fulfillment automation, delivery tracking, subscription features, review collection, and marketing data sync for growing stores.

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Affiliate, Referral and Attribution Systems

Affiliate, referral, and attribution systems: custom commission logic, self-service affiliate dashboards, referral tracking through onboarding, and ad attribution that keeps working when privacy tools block scripts.

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Gift Card and Rewards Fulfillment Automation

Automated gift card and rewards fulfillment systems: provider API integrations, loyalty and store credit programs, and delivery that runs without manual ordering.

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Data Operations and Reporting Automation

Data operations automation: synchronization between systems that ends manual entry, audit-ready change tracking, and reporting that replaces spreadsheet work with numbers that match the source.

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Store held together by manual steps?

Describe where orders slow down. You'll get a straight answer on what it takes to automate it, from the engineer who would do the work.

Folks We've Helped