E-Commerce Development and Automation
Online stores break in the places customers notice: orders that don't sync and fulfillment that waits on someone to retype data. 84EM builds and repairs the systems behind WooCommerce and subscription businesses.
Orders that move on their own
Order, tracking, and fulfillment data flowing between the store and the systems that ship it.
Subscriptions that reconcile
Recurring billing, renewals, and reporting that produce numbers matching the platform they came from.
Direct to the engineer
You work with one senior engineer for the whole build, with no middle layer relaying messages.
Storefront and checkout work
Custom checkout behavior, product logic, and the integrations a growing catalog needs.
The work is rarely the storefront
E-commerce problems usually sit behind a storefront that looks fine: an order that reaches the warehouse a day late, a subscription report that disagrees with the payment processor, a customer record that never made it to the email platform.
84EM has built order and fulfillment transfers, subscription analytics, review collection, loyalty and rewards programs, affiliate commission systems, and ad attribution across the full customer journey. Most of it was for WooCommerce and subscription businesses where the manual step was costing hours every week.
Where stores usually lose time
The pattern repeats across clients. Someone exports a file, reformats it, and uploads it somewhere else. It works until volume grows or the person doing it takes a week off. Then the errors start showing up in customer-facing places.
Automating that path is usually cheaper than the workaround it replaces, and it removes a whole class of copy-paste mistakes.
What 84EM Builds for Online Stores
Order and fulfillment automation
Order data moving from the store to inventory, shipping, and fulfillment systems the moment an order is placed. See e-commerce platforms for how this is usually structured.
Subscription operations
Recurring billing behavior, one-time additions to subscriptions, renewal handling, and reporting that reconciles against the payment platform.
Customer data and marketing integrations
Customer records, consent, and purchase history synchronized to email and marketing platforms so segmentation works from current data.
Affiliate and commission systems
Commission calculation, affiliate dashboards, and reporting for programs that outgrew what the plugin does by itself.
Attribution and reporting
Ad attribution across the customer journey, and reporting that ties revenue to the campaigns that produced it.
Proof of Work
Branded Partner Communications for a Multi-Domain Learning Platform
A LearnDash platform operating across dozens of partner domains needed every email to reflect the correct partner's brand. Automated white-labeling replaced the need for separate templates per partner and ensured consistent branding across the entire learner journey.
Read moreInstant Order Updates for a Subscription Commerce Fulfillment Team
A fulfillment team needed immediate access to updated order data instead of waiting for scheduled sync cycles. An on-demand refresh tool reduced urgent order response time from hours to seconds.
Read moreAutomated Subscription Reporting for a Commerce Business
A CBD e-commerce business lacked visibility into subscription customer behavior, conversion rates, and revenue segmentation. Automated reporting replaced manual spreadsheet work and revealed patterns that had previously been invisible.
Read moreAutomated Customer Data and Email Personalization for a Subscription Commerce Business
A subscription CBD e-commerce business needed accurate customer data in their email marketing platform to deliver personalized campaigns. Automated synchronization replaced manual data entry and gave the marketing team real-time visibility into purchases, subscriptions, and quiz completions.
Read moreComplete Ad Attribution Across the Customer Journey for a Wellness Brand
A CBD and wellness e-commerce brand was losing visibility into which ads drove results because privacy tools blocked their tracking. A direct integration restored full attribution across seven stages of the customer journey, giving the marketing team accurate data to optimize their ad spend.
Read moreUnified Ticketing and Donations for a Performing Arts Organization
A performing arts organization was losing ticket and donation conversions by sending visitors to Spektrix to complete purchases. Embedding the full Spektrix experience within their own website eliminated that friction and gave staff centralized control over events, donations, and memberships.
Read moreAutomated Consultation Onboarding for a Wellness Brand
A CBD and wellness brand needed consultation bookings and customer profiles connected so coaches would have complete health information before every call. Automated onboarding now creates customer accounts at booking, captures health details, and delivers complete profiles to coaches -- without any manual data entry.
Read moreAutomated Quiz Response Capture for a Wellness Brand
A CBD and wellness brand needed quiz responses connected to customer profiles for targeted marketing, but data was trapped in a separate quiz tool. Automated capture now links every response to the right customer -- even when prospects complete the assessment before creating an account.
Read moreUnified Order Management and Course Access for an Online Education Business
An online education business sold LearnDash courses through three separate platforms with no centralized order tracking or automatic course access. A unified system now consolidates all sales into one dashboard, grants course access immediately upon purchase, and ensures consistent onboarding regardless of where the customer bought.
Read moreAutomated Subscriber Consent and Notification System for a Wellness Brand
A CBD and wellness company needed a compliant way to collect subscriber consent and deliver push notifications at scale. An automated consent workflow replaced a manual process that was time-consuming and vulnerable to compliance gaps.
Read moreAutomated Review Collection for an E-Commerce Subscription Brand
A CBD e-commerce business needed consistent customer reviews to build credibility and improve search visibility. Automated review invitations replaced the manual process and delivered a steady flow of feedback without staff involvement.
Read moreCustomer Loyalty and Rewards Program for a Wellness Brand
A CBD and wellness brand with subscription products needed a loyalty program that rewarded more than just purchases. A custom rewards platform now awards points for consultations, assessments, and subscription renewals -- driving repeat purchases and improving subscriber retention.
Read moreSystems 84EM Has Built for This Work
E-Commerce Automation
E-commerce platform automation: order and fulfillment automation, delivery tracking, subscription features, review collection, and marketing data sync for growing stores.
Read moreAffiliate, Referral and Attribution Systems
Affiliate, referral, and attribution systems: custom commission logic, self-service affiliate dashboards, referral tracking through onboarding, and ad attribution that keeps working when privacy tools block scripts.
Read moreGift Card and Rewards Fulfillment Automation
84EM builds gift card and rewards fulfillment into the system you already run: provider APIs, loyalty programs, and delivery without manual ordering.
Read moreData Operations and Reporting Automation
Data operations automation: synchronization between systems that ends manual entry, audit-ready change tracking, and reporting that replaces spreadsheet work with numbers that match the source.
Read moreRead all testimonialsOur stack is very custom - WP + Woocommerce and tons of API work, used as a webapp engine of sorts. Andrew has been key to the build out of what we have today, accommodating so many business needs that nobody really thought could be possible on our stack. Our investors are always impressed.
The brilliance. Even the other day, Andrew figured out how to take my desired "from A to B" and do it in a way that was faster, cleaner, simpler than what any of the rest of us had brainstormed. He is such an awesome problem solver.
Store held together by manual steps?
Explain where orders slow down. The engineer who would build the automation tells you what the fix involves.
Folks we've helped.
