The work is rarely the storefront
E-commerce problems usually sit behind a storefront that looks fine: an order that reaches the warehouse a day late, a subscription report that disagrees with the payment processor, a customer record that never made it to the email platform.
84EM has built order and fulfillment transfers, subscription analytics, review collection, loyalty and rewards programs, affiliate commission systems, and ad attribution across the full customer journey. Most of it was for WooCommerce and subscription businesses where the manual step was costing hours every week.
Where stores usually lose time
The pattern repeats across clients. Someone exports a file, reformats it, and uploads it somewhere else. It works until volume grows or the person doing it takes a week off. Then the errors start showing up in customer-facing places.
Automating that path is usually cheaper than the workaround it replaces, and it removes a whole class of copy-paste mistakes.
What 84EM Builds for Online Stores
Order and fulfillment automation
Order data moving from the store to inventory, shipping, and fulfillment systems the moment an order is placed. See e-commerce platforms for how this is usually structured.
Subscription operations
Recurring billing behavior, one-time additions to subscriptions, renewal handling, and reporting that reconciles against the payment platform.
Customer data and marketing integrations
Customer records, consent, and purchase history synchronized to email and marketing platforms so segmentation works from current data.
Affiliate and commission systems
Commission calculation, affiliate dashboards, and reporting for programs that outgrew what the plugin does by itself.
Attribution and reporting
Ad attribution across the customer journey, and reporting that ties revenue to the campaigns that produced it.
