The sale starts with what's available where the customer is
Telecom buyers want to know what they can get at their address, and retail customers want the store closest to them. When the website can’t answer, the question goes to a phone line or a sales rep, and prospects who can’t get an answer right away are likely to move on.
84EM built a self-service coverage lookup for a regional internet provider spanning thousands of ZIP codes across fiber and satellite, and a coupon system for a major wireless carrier that puts each customer’s nearest store on every download.
Coverage data your team can keep current
The internet provider’s lookup checks primary coverage first and falls back to partner networks by location. Residential and business visitors see only the plans and pricing that apply to them, and results flow into the sales pipeline as qualified leads.
Staff update coverage areas through bulk file imports as the network expands, without developer involvement. See location lookup and coverage checks.
Promotions that know the nearest store
The wireless carrier’s system detects each customer’s location and generates a coupon with the nearest store’s details and a unique barcode. Dozens of promotions run at once from one admin screen, and campaigns go live the same day the creative is final.
Unique barcodes give the marketing team redemption data by location, and an alert fires when a barcode pool runs low during a campaign.
What 84EM Builds for Telecommunications
Address and ZIP code availability
Real-time lookups against coverage data, with plans and pricing filtered for residential or business customers.
Multi-provider routing
Primary coverage checked first, partner networks next, so every visitor sees something they can buy.
Location-based coupon generation
Automatic location detection, nearest-store details, unique barcodes, and multi-offer campaign management across retail locations.
