WooCommerce Development
Custom WooCommerce development for inventory at scale, subscription logic, store credit, and integrations a stock install can't handle. From a principal engineer with 14 years in WordPress.
Inventory at Scale
Bulk, automated updates and syncing for catalogs too large or fast-moving for manual editing.
Subscription Logic
Business logic on top of a subscription plugin: one-time additions, accurate revenue reporting, retention flows.
Store Credit & Rewards
Refunds that stay in the store as credit instead of leaving as cash, plus loyalty and rewards logic.
Integrations
CRMs, fulfillment platforms, marketing tools, and internal systems WooCommerce doesn't connect to natively.
WooCommerce runs the store. Custom development runs what it can't.
WooCommerce and its stock plugins cover a normal-sized store well. The gap shows up at scale: catalogs too large to manage by hand, subscription behavior beyond pause-and-cancel, refunds that should retain revenue instead of losing it, or integrations no plugin covers. For where that gap usually shows up, see 84EM’s WooCommerce automation and custom development guide.
84EM has built that layer for e-commerce brands running high-volume order tracking, wellness businesses automating consultation-to-customer data flow, and organizations syncing WooCommerce transactions into donor and affiliate systems. Custom code where WooCommerce needs it, plain WooCommerce where it doesn’t.
Who actually builds your WooCommerce project?
One principal engineer, start to finish. The same person scopes the integration, writes the code, debugs the edge case in checkout, and documents the handoff.
WooCommerce projects get harder to reason about when the work is split across a plugin developer, a theme developer, and an agency PM who doesn’t know the codebase. Custom logic gets bolted onto core in ways that break with the next WooCommerce update.
Every 84EM engagement is handled directly by a principal engineer, 14 years in WordPress as part of 31 years engineering for the web. The same person scopes the work, writes the code, and hands it off with documentation a future developer won’t curse.
What can 84EM build in WooCommerce?
Inventory automation for large or fast-moving catalogs, subscription logic beyond charge-and-cancel, store credit and rewards that keep refunds as revenue, product data and media pipelines that don’t slow down the storefront, and integrations WooCommerce doesn’t connect to natively.
WooCommerce Inventory Automation
Bulk, automated stock updates and syncing from external sources for catalogs too large or fast-moving to manage by hand, run through a background queue instead of one-by-one editing.
Custom Subscription Logic
One-time additions to a single shipment, accurate revenue reporting split by subscription type, and customer data flowing into marketing in real time – the business logic a stock subscription plugin doesn’t handle.
Store Credit and Rewards
Store credit, gift cards, and rewards logic that keep refunded revenue in the store instead of losing it, with customer service given a middle ground between a full refund and nothing.
Product Data and Media Pipelines
Purpose-built import pipelines for large catalogs, so bulk product and media updates don’t put load on the server or slow down the storefront the way Media Library imports do.
WooCommerce Integrations
Connections to CRMs, fulfillment platforms, donor and affiliate systems, and marketing tools WooCommerce doesn’t support natively, so orders, customer data, and commissions sync without manual work.
Proof of Work
Automated Order Tracking and Delivery Confirmation for an E-Commerce Brand
An e-commerce brand needed real-time delivery visibility across multiple carriers without manual status updates. Automated tracking confirmation replaced the manual process and gave customer service teams instant access to shipment status for every order.
Read moreAutomated Consultation Onboarding for a Wellness Brand
A wellness brand needed consultation bookings and customer profiles connected so coaches would have complete health information before every call. Automated onboarding now creates customer accounts at booking, captures health details, and delivers complete profiles to coaches -- without any manual data entry.
Read moreCustom Affiliate Dashboard for Real-Time Commission Tracking
A privacy-focused platform needed a way for affiliates to track their own referrals and commissions without contacting support. A self-service dashboard replaced manual reporting requests and gave affiliates instant access to their performance data.
Read moreAutomated Donor Record-Keeping for a Cultural Heritage Organization
A cultural heritage organization needed every online purchase and website inquiry to appear in their donor management system without manual data entry. Automated synchronization now matches transactions to existing donor records, prevents duplicates, and gives the development team a complete picture of supporter engagement.
Read moreStock WooCommerce, or custom development?
WooCommerce’s defaults and a good plugin cover a normal-sized store well. Custom development takes over once a stock plugin’s decisions stop fitting how the store actually operates.
Stock WooCommerce fits when
- The catalog is small enough to manage through the admin by hand
- Subscription needs stop at charge-and-cancel
- Refunds as cash are fine – store credit isn’t a priority
- You don’t need to connect WooCommerce to systems outside WordPress
Custom WooCommerce development fits when
- The catalog is too large or fast-changing for manual updates
- Subscription logic needs to go beyond what the plugin exposes
- Refunds should retain revenue as store credit instead of losing it
- Orders, customers, or commissions need to sync with a CRM or other system
Read all testimonialsAndrew has been key to the build out of what we have today, accommodating so many business needs that nobody really thought could be possible on our stack.
Frequently Asked Questions
Do you build custom WooCommerce development?
Yes. 84EM builds custom WooCommerce development: inventory automation for large catalogs, subscription logic beyond charge-and-cancel, store credit and rewards, and integrations WooCommerce doesn't support natively.
Can you automate WooCommerce inventory at scale?
Yes. Bulk, automated stock updates and syncing from external sources, run through a background queue instead of one-by-one editing, for catalogs too large or fast-moving for manual updates.
Can you build custom WooCommerce subscription logic?
Yes. One-time additions to a single shipment, accurate revenue reporting split by subscription type, and customer data flowing into marketing in real time -- the logic a stock subscription plugin doesn't handle.
Can you integrate WooCommerce with a CRM or other systems?
Yes. 84EM connects WooCommerce to CRMs, fulfillment platforms, donor and affiliate systems, and marketing tools, so orders, customer data, and commissions sync without manual work.
Do you do WordPress development?
Yes. WordPress development has been 84EM's core focus for 14 years, part of 31 years engineering for the web. Bespoke plugins, AI integrations, APIs, and custom workflows. See case studies for examples.
How do I get started?
Contact 84EM to discuss your requirements, timeline, and budget. No commitment required.
WooCommerce outgrown its plugins?
Describe what your catalog, subscriptions, or integrations need to do. You'll get a straight answer on what's worth building custom -- one principal engineer, direct.
Folks We've Helped
