Editorial and Content Operations

Where editorial work slows down

Editorial teams lose time in the gaps: pages edited one at a time, videos uploaded twice, and content that goes live before anyone reviews it. Each gap is small until it repeats across hundreds of pages.

84EM builds the tools that close those gaps inside WordPress. An investment firm routes more than 6,000 published documents across 54 funds through one review structure. A publishing team changes search settings across hundreds of pages from a single spreadsheet.

How does approval by content area work?

Content moves through defined stages, from pitch and assignment to in progress and review, before it goes live. Fund pages, investor relations content, events, and media each route to their own designated approver, so sign-off comes from the person who manages that area.

Edits to pages that are already live can be held as pending revisions until the approver signs off, so a change can’t replace the public version unreviewed. Authors and reviewers are emailed as soon as something needs their attention.

On the investment firm’s site, that structure spans 6 reviewer roles and 38 notification workflows, so each reviewer hears only about the content that is theirs to review.

What does 84EM build for editorial teams?

84EM builds multi-stage approval workflows with a designated reviewer for each content area, bulk tools that change search settings and categories across hundreds of pages from one spreadsheet, and automated imports that turn YouTube videos into website posts. All of it runs inside WordPress, where the team already works.

Gate it for review or get it out fast?

It depends on the content, and one site can do both. Regulated or high-stakes content needs sign-off before it goes live. High-volume changes and content that already exists elsewhere need to reach the site without anyone repeating the work by hand.