Challenge

A financial services website used dozens of application links across many pages, each pointing to an external loan application system with complex query parameters.

When URLs needed to change, editors had to manually search every page to find and update hardcoded links, creating a maintenance burden and a risk of broken links.

Solution

We built a centralized link management system that integrates directly with the site’s page builder, Elementor.

Editors now manage all application URLs from a single admin interface and select them from a dropdown when building pages.

When a URL changes, updating it in one place automatically updates every button and link across the entire site.

Technical Implementation

• Dedicated admin settings page for managing all application links in one location.
• Smart URL parsing that automatically extracts query parameters when pasting a full URL.
• Auto-generated display names derived from URL parameters for consistent labeling.
• Dynamic tag integration allows editors to select links from a dropdown in any Elementor URL field.
• Automatic URL building that constructs properly formatted links with all required parameters.
• Built-in command line testing to verify link functionality during development and updates.
• Lightweight architecture with no external dependencies for reliable deployment.

Results

The marketing team can now update application links in seconds instead of spending hours searching through pages.

New product landing pages are built faster because editors select links from a dropdown rather than copying and pasting complex URLs.

The risk of broken or incorrect links has been eliminated through centralized management and automated URL building.