Challenge

E-commerce businesses offering subscription-based wellness products require accurate customer data in their email marketing platform to deliver personalized campaigns and automated workflows.

Manual data entry between WooCommerce and marketing tools creates gaps in customer profiles, misses engagement opportunities, and results in inconsistent tracking of complex customer behaviors, such as quiz completions, subscription changes, and purchase patterns.

Solution

84EM created a custom WordPress integration that automates the bidirectional flow of customer data between WooCommerce and Klaviyo’s email marketing platform.

The solution captures customer interactions across multiple touchpoints, including purchases, subscription modifications, product quiz completions, and wellness tracking dashboards, then syncs this data in real-time to power personalized email campaigns.

Technical Implementation

• REST API integration connects WordPress to Klaviyo’s versioned API using proper authorization headers and API revision management.
• Profile management system automatically looks up existing customer profiles or creates new ones, then updates properties with configurable custom fields.
• Event tracking captures purchase events with detailed order metadata, including product SKUs, order totals, subscription status, gift indicators, and health goal categories.
• Quiz integration syncs product quiz completions from Typeform, creating customer profiles for non-account holders and tracking quiz responses as custom events.
• Subscription monitoring tracks WooCommerce subscription updates and immediately syncs customer profile changes when subscriptions are modified.
• Dosage dashboard integration monitors wellness tracking updates saved through Advanced Custom Fields and pushes changes to customer profiles.
• Background processing uses Action Scheduler to queue customer sync operations with randomized delays, preventing API rate limits during high-traffic periods.
• Loyalty program integration automatically includes customer rewards points and loyalty tier data when syncing profiles.
• Error handling and logging captures API failures, validation errors, and communication issues with detailed context for troubleshooting.
• WP-CLI commands provide manual sync capabilities for customer service teams and developers.
• Configurable field mapping enables administrators to define which WordPress user meta fields should be synced to Klaviyo through a settings interface.

Results

The integration eliminates the need for manual customer data entry between WooCommerce and Klaviyo, ensuring that marketing campaigns always utilize current customer information.

Real-time event tracking enables sophisticated automation flows based on purchase behavior, subscription changes, and quiz responses, transforming the email marketing platform into a responsive system that adapts to customer actions across multiple touchpoints.