Challenge

A commercial real estate firm needed to display hundreds of MLS property listings on their WordPress website without manual data entry that risked inconsistencies across listing details, images, and property specifications.

Maintaining accurate and up-to-date property information manually was consuming significant staff time while creating potential for errors in pricing, availability status, and property features that could impact client trust.

Solution

84EM engineered a custom WordPress integration that connects directly to the MLS system and automatically synchronizes property listings to the website.

The system maps every property data point including pricing, square footage, amenities, location details, and high-resolution property images to a structured custom post type designed specifically for commercial real estate.

Automated synchronization runs regularly in the background, ensuring the website reflects current MLS data without any manual intervention.

Technical Implementation

• Custom MLS API integration that authenticates with the listing service and retrieves property data in real time.
• Advanced data mapping system that transforms MLS field structures into WordPress custom fields, preserving all property specifications and metadata.
• Custom post type architecture designed for commercial real estate with taxonomies for property types, locations, and features that enable sophisticated filtering.
• Automated image processing that downloads property photos from the MLS, optimizes them for web display, and associates them with the correct listing.
• Action Scheduler integration that queues and processes synchronization tasks in the background without impacting website performance.
• Intelligent sync logic that detects new listings, updates to existing properties, and removes sold or expired properties to keep the database clean.
• Error handling and logging that tracks sync status and alerts administrators if API connections fail or data mapping issues occur.

Results

The system transforms what was a time-consuming manual process into a fully automated property management that requires no staff intervention.

Property listings now update automatically throughout the day, ensuring clients always see current availability and accurate property information.

The firm can focus on client relationships and closing deals instead of managing website content.