Businesses collecting form submissions through Gravity Forms often lack contextual intelligence about their leads. Sales teams receive raw contact information but miss critical insights about professional backgrounds, company details, and business needs that require time-consuming manual research.
Solution
We built the 84EM Gravity Forms AI Analysis plugin to analyze form submissions using Claude AI automatically. The plugin integrates directly into the Gravity Forms entry detail page, providing instant intelligence about each lead. Sales teams see actionable insights without leaving WordPress.
It automatically identifies and analyzes all text fields in form submissions. For businesses with specific needs, the plugin includes an Advanced Settings interface for per-form customization and custom prompts.
Technical Implementation
- Encrypted API key storage keeps your Claude AI credentials secure
- Automatic field detection analyzes all relevant form fields without manual setup
- Smart rate limiting prevents API quota issues during high-volume periods
- Clean markdown storage preserves formatting while keeping data organized
- One-click HTML reports for easy viewing and sharing of analysis results
- Delete functionality with confirmation prompts to manage analysis data safely
- Developer-friendly hooks allow custom prompt adjustments for specific business needs
- Comprehensive testing ensures reliable operation across different WordPress environments
Results
Sales teams receive immediate business intelligence for every form submission. The plugin transforms raw contact data into actionable insights about professional backgrounds, company information, and potential business needs. Teams engage qualified leads faster with personalized context.
The zero-configuration approach means businesses deploy AI-powered analysis within minutes. Advanced users retain complete control through per-form settings and developer hooks. Production-ready reliability ensures consistent performance for WordPress businesses processing high-value leads.
View the source code on GitHub: https://github.com/84em/84em-gravity-forms-ai