A wellness brand needed to capture health assessment data from prospects and automatically sync it to customer profiles for targeted marketing campaigns. The challenge was connecting Typeform quiz responses to WordPress user accounts while handling both registered users and anonymous respondents who might register later.

Solution

84EM built a custom integration that connects Typeform, Zapier, and WordPress to sync health quiz responses to user profiles automatically. The system captures data from both existing customers and anonymous quiz takers, ensuring that no responses are lost.

When someone completes a health assessment quiz, Zapier processes the submission and sends formatted data to WordPress through a secure REST API. For existing users, responses immediately save to their profile metadata. For anonymous respondents, data stored temporarily until they create an account, then automatically migrates to their profile.

Technical Implementation

• An authenticated REST API endpoint receives quiz data from Zapier with API key validation for secure data transmission.
• Smart data routing system checks if the respondent’s email matches an existing WordPress user and saves responses accordingly.
• Temporary storage table holds unmatched responses until user registration, then automatically maps data to the new account.
• Automated migration hooks trigger when new users register, instantly transferring their previous quiz responses to user metadata.
• Custom shortcodes enable the dynamic display of quiz results anywhere on the site with simple tags.
• Admin dashboard provides visibility into all responses with processing status and detailed logging for troubleshooting.
• Reserved metadata protection validates incoming data to prevent overwriting critical WordPress system fields.

Results

The integration eliminated manual data entry and created a seamless connection between health assessments and customer profiles. Marketing teams gained immediate access to quiz data for email segmentation in Klaviyo and personalized product recommendations in WooCommerce.

The deferred mapping system ensured zero data loss, capturing responses from anonymous visitors and automatically syncing them when they later created accounts. This approach enabled strategic planning based on prospect wellness goals before conversion, improving targeting and customer engagement.