Challenge
A financial services company needed a sophisticated website that could deliver personalized experiences to diverse audiences while maintaining performance across desktop and mobile devices.
The existing solution lacked the flexibility to support complex content structures, dynamic API integrations, and real-time team notifications while requiring extensive custom development without breaking core WordPress functionality.
Solution
84EM developed a custom WordPress child theme that extends the Astra framework with specialized functionality tailored to financial services content delivery.
The solution includes extensive mobile-responsive design patterns, custom REST API endpoints for dynamic content filtering, webhook integrations for team communications, and custom WP-CLI commands for operational efficiency.
Technical Implementation
- Mobile-first responsive design system with specialized CSS for hero sections, pillar content, and various page types optimized for financial services content.
- Custom REST API endpoints enabling advanced testimonial filtering with multi-taxonomy AND logic for precise content targeting.
- Real-time webhook integrations connecting WordPress events to Microsoft Teams and Slack channels for instant team notifications.
- Custom WP-CLI command suite providing SEO management tools, cache purging across multiple services, and operational utilities.
- Interactive carousel system built with Swiper library enabling smooth content transitions with adaptive speed based on device type.
- Extensive Elementor customizations including custom widgets, navigation systems, and page builder enhancements.
- Performance optimization integrations with WP Rocket, Cloudflare, and WP Engine for enterprise-level caching and delivery.
- HubSpot form integrations with custom styling and layout controls for lead capture across multiple audience segments.
- Custom shortcode library enabling content editors to embed complex functionality without touching code.
- Advanced typography system with responsive font sizing that automatically adjusts based on viewport and content context.
Results
The custom solution delivers a flexible content management system that empowers the editorial team to create sophisticated page layouts without developer intervention.
Real-time notifications keep teams instantly informed of critical events, while custom CLI commands reduce operational overhead.
The mobile-responsive design ensures consistent user experiences across all devices while maintaining the performance standards required for enterprise financial services.