An online privacy education business needed to unify order processing from multiple sales platforms while automatically managing course enrollments in their learning management system.
Sales came through ClickFunnels, ClickBank, and Shopify, but the business lacked centralized tracking, fulfillment management, or automated course access provisioning.
Solution
A custom WordPress integration framework unified all three platforms into a single WooCommerce-powered hub with automated LearnDash course provisioning.
REST API endpoints receive webhook notifications from each platform, process them asynchronously via Action Scheduler, and create WooCommerce orders with complete customer data.
When orders complete, the system automatically grants access to the appropriate LearnDash courses based on product purchased, whether from a one-time purchase or recurring subscription.
The framework handles both registered users and guest checkouts, automatically creating WordPress accounts and enrolling them in courses without manual intervention.
Technical Implementation
- REST API endpoints receive and validate webhook data from ClickFunnels, ClickBank, and Shopify.
- Asynchronous processing via Action Scheduler prevents timeout issues during peak order volumes.
- Automatic WooCommerce order creation with complete billing and shipping information for all platforms.
- LearnDash course enrollment automation instantly grants access when orders complete, supporting both one-time purchases and subscriptions.
- WooCommerce Subscriptions integration syncs subscription status with course access, automatically revoking access when subscriptions end.
- Guest checkout handling creates WordPress user accounts automatically and enrolls them in purchased courses.
- ConvertKit email automation triggers product-specific sequences and tags based on purchase history.
- Shopify fulfillment synchronization updates WooCommerce orders with tracking numbers and carrier information.
- ClickBank fulfillment API integration sends shipping confirmations back to ClickBank when orders ship.
- Affiliate tracking automation creates referral records in Affiliates for WooCommerce for commission processing.
- Abandoned order recovery processes ClickBank abandoned cart notifications for remarketing campaigns.
- Product-specific email templates send custom fulfillment notifications for physical products.
- WP-CLI commands enable manual course enrollment, bulk migrations, and email sequence testing.
- Simple History logging provides comprehensive audit trails for all webhook processing and course enrollments.
- Custom conditional functions allow theme templates to check course enrollment status for personalized content.
Results
The business eliminated manual data entry across all three sales platforms and gained unified order visibility through a single WooCommerce dashboard.
Course access provisioning became fully automated, with students gaining immediate access to their purchased courses regardless of which platform they used for checkout.
Email marketing automation now triggers consistently across all platforms, ensuring every customer receives appropriate onboarding sequences and product-specific communications.
Affiliate commission tracking became accurate and automatic, with referrals properly attributed regardless of the originating sales platform.
