An e-commerce business selling privacy products needed to manage orders from multiple sales platforms. They were using Clickfunnels, ClickBank, and Shopify to sell physical products, but had no unified way to track orders, manage fulfillment, or trigger email sequences in WordPress.

Solution

We built a custom WordPress framework that unifies order management across multiple sales platforms. The system receives webhook notifications from Clickfunnels, ClickBank, and Shopify, automatically creating WooCommerce orders with complete customer data and triggering appropriate email sequences through ConvertKit.

Orders flow seamlessly from external platforms into WordPress, where they integrate with existing affiliate tracking and fulfillment workflows. The system handles both registered users and guest checkouts, automatically creating customer accounts when needed.

Technical Implementation

• REST API endpoints receive and validate webhook data from Clickfunnels, ClickBank, and Shopify.
• Action Scheduler integration processes webhook data asynchronously to prevent timeouts.
• WooCommerce order creation automatically generates orders with billing, shipping, and customer information.
• ConvertKit automation tags customers and triggers email sequences based on product purchases.
• Affiliate tracking integration automatically creates referrals when orders contain affiliate parameters.
• Custom email templates for product fulfillment notifications.
• Shopify fulfillment sync updates WooCommerce orders with tracking numbers when items ship.
• ClickBank fulfillment API sends shipping confirmation back to ClickBank when orders are fulfilled.
• WP-CLI commands for manual order processing and system maintenance.
• Simple History logging tracks all webhook activity and order processing events.

Results

The unified order management system eliminated manual data entry and reduced fulfillment errors. Orders from all sales platforms now flow automatically into WordPress, triggering the correct email sequences and tracking affiliate commissions without human intervention.

The business gained complete visibility into all sales activity through a single WooCommerce dashboard. Shipping updates from Shopify automatically sync back to ClickBank, ensuring accurate fulfillment tracking across the entire sales ecosystem.