A client using WooCommerce and WooCommerce Subscriptions needed a loyalty program to encourage repeat purchases and reward customer engagement.

Standard loyalty solutions lack the flexibility to handle complex point earning rules, custom redemption workflows, and integration with subscription products and consultation services.

Solution

A comprehensive loyalty program platform with custom point earning rules, redemption workflows, and frontend customer dashboards. The system integrates with WooCommerce orders, subscriptions, quizzes, and custom business events to reward diverse customer interactions.

Technical Implementation

• Custom database schema for storing loyalty points, transactions, and redemption history.
• WooCommerce integration hooks award points for purchases, subscriptions, and order milestones.
• Frontend shortcodes and templates provide customer dashboards for viewing balances and redeeming rewards.
• AJAX-powered interfaces enabling real-time point updates and redemption actions.
• ACF integration for flexible admin configuration of point rules and reward tiers.
• Quiz completion rewards award points for customer engagement beyond purchases.
• Subscription renewal points incentivize long-term customer relationships.
• Admin notice system alerting staff to point-related issues requiring attention.
• Cron-based processing for scheduled point awards and expiration management.
• Logging infrastructure tracks all point transactions for audit trails.

Results

Customer repeat purchase rates increased after the loyalty program was implemented. The flexible point system rewards diverse engagement activities beyond purchases, building deeper customer relationships. Average customer lifetime value grew as members actively worked toward reward tiers and redemption goals.